Alice Savoie — type design & research


The Qualität type family was designed under the art direction of Kai Gehrmann/Attoma Berlin for the German company Q1 as part of their rebranding. The typeface is inspired by the geometrical shapes of Paul Renner's Futura and is conceived to work well at a range of sizes (from Display to text) in a variety of contexts (advertising, branding, company website, merchandising, etc.).

Styles Bold, Semibold, Regular, Light
Character set Extended Latin
Art direction Kai Gehrmann, Attoma Berlin
Typeface design
Alice Savoie

Custom typeface — not available for purchase

© Alice Savoie 2023